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Faculty Member Details

Staff Id : 13131
Name : Dr. R. NARAYANA GUPTA (Deputed)
Designation : ASSISTANT PROFESSOR
Department : BUSINESS ADMINISTRATION
Qualification : M.B.A.,M.Phil.,Ph.D.,
Specialization : Marketing
Date of Birth : 24-12-1982
Date of Joining : 02-03-2007

Present Address Contact Number E-Mail Address
96/64,Bazaar street,
Chidambaram-608001.
9976995281gupta_ren@yahoo.com

Research Guidance
Discipline Awarded Guidance
M.Phil./M.E./M.Sc. --
Ph.D. 44


Conference /Seminar / Symposia / Workshop
Conference Seminar Symposia Workshop
National International
Attended 1510---
Conducted 25---


Research Projects
Major Projects Minor Projects Total Amount (Rs.)
Completed ---
Ongoing ---

Teaching and Research Experience Industry Experience
19 Years -

Journals Conference Books Published Popular Article
National International National International
9 18 - - - -

List of Publications - National
Mrs S.Banupriya and Dr. R. Narayana Gupta, "Artificial Intelligence (AI) and Human Resource Management.", Rabindra Bharati University, Journal of Economics, Volume Vol. XVII, Number 1, 2024, pp. 250-256. 2024.
Mrs Nivekha, R. and Dr. R. Narayana Gupta, "Effectiveness of E-marketing in Consumer Goods.", Contemporary Issues Involved in Functional Areas of Business, Volume 1, Number ISBN : 978-81-945631-0-5, 2023, pp. 40-45. 2023.
Dr. R. Narayana Gupta and Gunasundari, K, "Electronic Delivery Channels in Banking Services.", Contemporary Issues Involved in Functional Areas of Business, Volume 1, Number ISBN : 978-81-945631-0-5, 2023, pp. 46-51. 2023.
Dr. R. Narayana Gupta, "Impact of Labour Problem of Unorganized Retailer.", Contemporary Issues Involved in Functional Areas of Business, Volume 1, Number ISBN : 978-81-945631-0-5, 2023, pp. 21-24. 2023.
Mr. R. Narayana Gupta, "Impact of Organized Retail Lighting Atmospheric Factors on Customer Behaviour.", Our Heritage, Volume Vol. 68, Number Special Issue-61 ISSN 0474- 9030, Jan 2020, pp. 78-83. 2020.
Dr. R. Narayana Gupta, "Study on Transformational Effect of Advertisement.", M-Infinitic Journal of Management , Volume vol.8 , Number Issue-2 ISSN 0973-7197 , Oct 2018, pp. 69-82. 2018.
3. Mr. R. Narayana Gupta, "Attitude Towards Advertisement and Its Use of Information among Senior Citizens.", M-Infinitic Journal of Management , Volume 1, Number Issue-ISSN 0973-7197 , Apr 2015, pp. 137-141. 2015.
Mr. R. Narayana Gupta, "Attitude towards Advertisement among Senior Citizen in Cuddalore district, Tamil Nadu.", M-Infinitic Journal of Management , Volume vol.8, Number Issue-2 ISSN 0973-7197 , Oct 2015, pp. 46-51. 2015.
2. Mr. R. Narayana Gupta, Dr. M. Arul and Dr. C. Madhavi, "Advertisement perspective.", Annamalai Business Review , Volume vol.7, Number issue-0974-1690 , Jun 2013, pp. 15-22. 2013.
List of Publications - International
Mr S. Jeno Benefit Raj* and Dr. R. Narayana Gupta , "IMPACT OF FINTECH ADOPTION IN BUSINESS ON FINANCIAL MANAGEMENT EXCELLENCE AMONG MICRO-ENTREPRENEURS IN VILLUPURAM DISTRICT, TAMILNADU.", Business, Management and Economics Engineering , Volume 24, Number 01, 2026, pp. 357-365. 2024 ISSN: 2669-2481 / eISSN: 2669-249X 2026 .
Mr S. Jeno Benefit Raj and Dr. R. Narayana Gupta, "DRIVERS OF FINTECH ADOPTION IN BUSINESS OPERATIONS: EVIDENCE FROM MICRO-ENTREPRENEURS IN VILLUPURAM DISTRICT, TAMIL NADU.", International Journal of Innovation Studies, Volume 10 , Number No. 2 ISSN:2096-2487 E-ISSN:2589-2975, 2026, pp. 3212-3224. 2026-09-12.
Mrs. Vemulapalli Sri Swetha, Dr. R. Narayana Gupta , "Employees Perception Towards Performance Appraisal In IT Industry In Tamilnadu.", International Journal of Environmental Sciences , Volume Vol. 11 No. , Number 24, ISSN: 2229-7359 , 2025, pp. 5193-5198. 2025.
Mrs. Swetha , Dr. R. Narayana Gupta,, "Influence Of Performance Appraisal On Satisfaction Of Employees In It Sector.", South Eastern European Journal of Public Health SEEJPH, Volume Volume XXVI, Number , S8, 2025, ISSN: 2197-5248, 2025, pp. 97-103. 2025.
Dr. R. Narayana Gupta, "Determinants of Employee Engagement Among Medical Professionals in Puducherry.", International Journal of Advance Studies and Growth Evaluation, Volume Vol. 3(3), Number 1, 2024, pp. 25-29. 2024.
Mrs. V. Kanakalakshmi and Dr. R. Narayana Gupta, "Placement Cell Activities and Quality of Instructors – A Co-relation Study .", South Eastern European of Public Health (SEEJPH), Volume Vol. XXV , Number S2, 2024, ISSN: 2197-5248, 2024, pp. 1192-1199. 2024.
Mrs. V. Kanakalakshmi and Dr. R. Narayana Gupta, "Engineering Students Perception towards Placement Activities of the College.", Nanotechnology Perceptions, Volume Vol. 20, Number No.6 ISSN 1660-6795, 2024, pp. 3189-3193. 2024.
Dr. C. Kumaran and Dr. R. Narayana Gupta, "Determinants of Employees’ Motivation Among Health Care Professionals in Puducherry.", International Journal of Research and Analytical Reviews, Volume Vol. 11, Number 1,, E-ISSN 2348-1260, 2024, pp. 513-517. 2024.
21. Dr. R. Narayana Gupta and Dr. R. Senthil Kumar, "Determinants of Employees Retention Among Health Care Professionals in Puducherry.", International Journal of Research and Analytical Reviews, Volume Vol. 11, Number Issue 1, 2024, pp. 523-527. 2024.
Mr. M. Srinu Naik and Dr. R. Narayana Gupta, "Factors Influencing the Usage of E-Wallet Among Consumers in Kadapa District, Andhra Pradesh.", Journal of Nambian Studies, Volume 36, Number ISSN : 2197-5523, 2023, pp. 1019-1034. 2023.
Mr. M. Srinu Naik and Dr. R. Narayana Gupta, "Customers Attitude Towards Usage of E-Wallet.", The Seybold Report, Volume Vol. 18, Number ISSN : 1533-9211, 2023, pp. 1366-1374. 2023.
Mrs. Valsa K. Joseph and Dr. R. Narayana Gupta, "Women Entrepreneur Problems in Ernakulam District, Kerala – An Insight from Women Entrepreneur.", Annals of Forest Research, Volume Vol. 65(1), , Number ISSN : 1844-8135, 2023, pp. 9849-9875. 2023.
Mrs. Valsa K. Joseph and Dr. R. Narayana Gupta, "Women Entrepreneur Challenges and its Effect on Women Entrepreneurs Development in Ernakulam District, Kerala.", Central European Management Journal, Volume Vol. 30, , Number Issue 3, ISSN : 2336-2693, E-ISSN 2336-4890, 2022, pp. 1417-1432. 2022.
Mrs. Valsa K. Joseph and Dr. R. Narayana Gupta, "Facilitating Factors of Women Entrepreneurship Development in Thrissur District, Kerala.", Neuroquanto, Volume Vol. 20, Number Issue 15, E-ISSN : 1303-5150, 2022, pp. 5888-5896. 2022.
Dr. R. Narayana Gupta and Dr. D. Vishnupriya, "Customers Attitude Towards Information and Transformation in the Advertisement Content.", Journal of Education : Rabindra Bharati University, Volume Vol. XXIV, No. 1(XVI, Number ISSN : 0972-7175, 2022, pp. 105-112. 2022.
Dr. R. Narayana Gupta, Dr. M. Arul and Dr. C. Madhavi, "E-Advertisement Perception by Senior Citizen : An Experimental Study..", Natural Volatiles and Essential Oils, Volume Vol. 8(4), , Number ISSN 2148-9637, Jan 2021, pp. 6565-6574. 2021.
1. Mr. R. Narayana Gupta, "Determinants of Advertisement effectiveness.", Sankhra International Journal of Management and Technology, Volume Vol. 3, Number Issue-2 ISSN 0975-3915 , Dec 2012, pp. 1-4. 2012.
Dr. R. Narayana Gupta, "Impact of Organized Retail Store Promotional Display Factors on Customer Behaviour.", Review of Research International Online Multidisciplinary Journal, Volume Vol. I, Number Special Issue, ISSN : 2249-894X, Nov 2010, pp. 126-133. 2010.

List of Awards
Best Faculty Award - Knowledge Research Academy, Coimbatore, Tamil Nadu (As MSME Registered Organization) UDYAM-TN-0021905 International Award Ceremony on Higher Education ICON Awards [ HEDUICON 2026] - 1.05.2026
Best Faculty Award - Indian Academic Researchers Association, Thiruchirapalli - 13.08.2023
Excellent Teaching in Higher Education Award - A.R. Kalai Maa Mandram, Chennai-81. - 16.02.2020
Mayas Best Academic Excellence Award - Mayas Research & Learning (OPC) Pvt. Ltd - 22.12.2019
Vasavi Clubs International Appreciation Award - Vasavi Clubs International District V503A, Kallakuruchi - 22.09.2019