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Faculty Member Details

Staff Id : 05976
Name : Dr. J. TAMIL SELVI
Designation : ASSISTANT PROFESSOR
Qualification : M.B.A.,Ph.D.,
Specialization : Marketing and Consumer Behaviour
Date of Birth : 24-07-1978
Date of Joining : 01-07-2002
Present Address Contact Number E-Mail Address
No.4,New Kothangudi Flats
Annamalai University,
Annamalai Nagar-608 002.
9443046248selviseenu@gmail.com
Research Guidance
Discipline Awarded Guidance
M.Phil./M.E./M.Sc. 21
Ph.D. 32


Conference /Seminar / Symposia / Workshop
Conference Seminar Symposia Workshop
National International
Attended 51418124
Conducted 24755


Research Projects
Major Projects Minor Projects Total Amount (Rs.)
Completed ---
Ongoing ---
Teaching and Research Experience Industry Experience
16 Years -
Journals Conference Books Published Popular Article
National International National International
8 20 - 2 3 -

List of Publications - National
Naga Deepa, C. & Tamilselvi, J., "Impact of Demographic Factors on Impulse Buying Behaviour of College Students in Bangalore.", Parivriddhi: A National Refereed Journal of Multidisciplinary Studies, Volume 2, Number 1, Aug 2016, pp. 36-42. 2016.
Ravi Kumar, A. & Tamilselvi, J., "A Case Study on Marketing Issues of Rural Community Milk Cooperative Society.", Humanities Journal, Volume 1, Number 1, Dec 2012, pp. 187-192. 2012.
Frank Sunil Justus, T., Tamilselvi, J., & Sunitha, T., "Innovation -– Prerequisite for success in the market.", Marketing Mastermind, Volume 1, Number 1, Feb 2011, pp. 55-58. 2011.
Frank Sunil Justus, T., Tamilselvi, J., & Sunitha, T., "The Hidden threat.", Indian Management, Volume 50, Number 2, Feb 2011, pp. 65-69. 2011.
Frank Sunil Justus, T., Tamilselvi, J., & Sunitha, T., "The Hidden threat (Best articles repeat publication).", Indian Management, Volume 50, Number 12, Dec 2011, pp. 54-60. 2011.
Frank Sunil Justus, T., Tamilselvi, J., & Sunitha, T., "Use of billboards on Out of Home Advertising -– A study of Jewellers in Tirunelveli.", Advertising Express, Volume 1, Number 1, May 2010, pp. 23-27. 2010.
Tamilselvi, J., & Madhavi, C., "Product Involvement and Intrinsic Attributes in Purchase Decision.", Annamalai Journal of Management, Volume 2, Number 1, Feb 2008, pp. 67-73. 2008.
Tamilselvi, J., & Madhavi, C., "Reference Price Effects on Product Evaluations.", Humanities Journal, Volume 45, Number 1, Jul 2008, pp. 279-288. 2008.
List of Publications - International
Tamilselvi J., Vaishnavi B, "Effect of Store Atmospherics on Consumer Purchase Intention.", Suraj Punj Journal for Multidisciplinary Research, Volume 9, Number 1, Jan 2019, pp. 302-308. 2019.
Arun Kumar R., & Tamilselvi J., "E Banking: The New Dimension to Modern day Banking.", International Journal of Advance and Innovative Research (Seminar Special), Volume 6, Number 1 (IV), Jan 2019, pp. 19-21. 2019.
Tamilselvi, J., Vaishnavi B., "nfluence of Store Atmospherics on Word Of Mouth.", International Journal of Research and Analytical Reviews, Special Issue of International Conference BIZAD 2019, Volume 1, Number 1, Mar 2019, pp. 242-248. 2019.
Tamilselvi, J., "CRM -– A Critical Tool to Corporate Success.", International Journal of Advanced Scientific Research & Development (IJASRD), Volume 5, Number 3/II, Sep 2018, pp. 323-328. 2018.
Praveen Kumar, A. & Tamilselvi J., "A study on Interactive Marketing Communication Tools and Brand Knowledge with special reference to Royal Enfield Bike Owners.", International Research Journal of Management and Commerce, Volume 5, Number 1, Jan 2018, pp. 456-465. 2018.
Praveen Kumar, A. & Tamilselvi J., "Influence of Product Involvement, Brand Trust And Customer Satisfaction On Brand Resonance With Special Reference To Royal Enfield Bike Owners.", International Journal of Emerging Technologies and Innovative Research, Volume 5, Number 10, Oct 2018, pp. 114-124. 2018.
Praveen Kumar, A., Tamil Selvi J., Arul Moli R., "Predictors of Brand Resonance With Special Reference To Royal Enfield Bike Owners.", International Journal of Research and Analytical Reviews, Volume 5, Number 4, Nov 2018, pp. 714-723. 2018.
Praveen Kumar, A. & Tamilselvi J., "The Relationship between Brand Awareness, Brand Association and Brand Affect with special reference to Honda Activa Motorcycle Owners in Puducherry..", EPRA International Journal of Economic and Business Review, Volume 6, Number 8, Aug 2017, pp. 87-94. 2017.
Praveen Kumar, A. & Tamilselvi J., "Brand Resonance Analysis for Apple I phone 5s Owners.", International Research Journal of Management Science and Technology, Volume 8, Number 7, Jul 2017, pp. 109-118. 2017.
Tamilselvi J. & Suresh Thangaraj Thomson G., "Training and Development Practices in Cooperative Spinning Mills in Tamilnadu.", Asia Pacific Journal of Research (A Peer Reviewed International Journal, Volume 1, Number XLIII, Sep 2016, pp. 117-122. 2016.
Tamilselvi J. & Suresh Thangaraj Thomson G., "Employees General Opinion on HRD Practices of Cooperative Spinning Mills in Tamilnadu- An Analysis.", International Journal of World Research (A Peer Reviewed International Journal), Volume 1, Number XXXIV, Oct 2016, pp. 46-49. 2016.
Tamilselvi J. & Bright Reginold Raja R., "Financial Performance of TNPL (2006-07 to 2015-16 FY).", Asia Pacific Journal of Research (A Peer Reviewed International Journal), Volume 1, Number XLVI, Dec 2016, pp. 33-41. 2016.
Tamilselvi J. & Lefty Joyson J., "A Study on Labour Welfare Practices in Select Companies in Tirunelveli District.", Asia Pacific Journal of Research (A Peer Reviewed International Journal), Volume 1, Number XLVI, Dec 2016, pp. 42-45. 2016.
Tamilselvi J. & Bright Reginold Raja R., "Production and Marketing Performance of TNPL (2006-07 to 2015-16 FY).", International Journal of World Research (A Peer Reviewed International Journal), Volume 1, Number XXXVI, Dec 2016, pp. 46-49. 2016.
Tamilselvi J. & Lefty Joyson J. , "Contributory and Influencing Factors on the Labour Welfare Practices in Select Companies in Tirunelveli District -– An Analysis.", International Journal of World Research (A Peer Reviewed International Journal), Volume 1, Number XXXVI, Dec 2016, pp. 50-54. 2016.
Naga Deepa, C. & Tamilselvi, J., "Impact of Sales Promotion Techniques on Consumers’ Impulse Buing Behaviour Towards Apparels in Bangalore.", Asian Journal of Management Sciences & Education, Volume 4, Number 1, Jan 2015, pp. 116-124. 2015.
Ravi Kumar, A. & Tamilselvi, J., "Factors affecting Marketing Importance of Dairy Products of Milk Producers: A Study with special reference to Tamilnadu.", International Journal of Applied Management Research, Volume 6, Number 1, Jun 2014, pp. 481-486. 2014.
Ravi Kumar, A. & Tamilselvi, J., "Marketing Achievement of Dairy Products of Milk Producers in Tamilnadu: Empirical Evidence.", The International Journal’s Research Journal of Economics and Business Studies, Volume 3, Number 5, Mar 2014, pp. 69-74. 2014.
Ravi Kumar, A. & Tamilselvi, J., "A Study on the Future of Micro Farmers in White Revolution in India.", International Journal of Sales and Marketing Management Research and Development, Volume 3, Number 5, Dec 2013, pp. 11-20. 2013.
Tamilselvi, J., & Madhavi, C., "Price and Intrinsic Cue Effects on Product Evaluations.", International Bulletin of Business Administration, Volume 1, Number 2, Jul 2007, pp. 67-79. 2007.
List of Conferences - International
Madhavi, C & Tamilselvi, J., Extrinsic and Intrinsic Cue Effects on Product Evaluations, 2016 International Academic Business Conference, Jan 3-7, 2016, Orlando, Florida, United States, pp. 418-429. Colorado, United States, Clute Institute.
Tamilselvi, J., & Madhavi, C., Dimensions and Components of Product Value Perceptions, International Conference Proceedings on Sustainable Strategies on Technology and Management for Developing Countries, May 15-16, 2010, Tyndale College, Singapore, pp. 7-12. Anuragam, Chennai, Asian Council for Science & Management & Kalaignan Pathipagam.
List of Book Published
Tamilselvi, J. (Associate Editor), Developing Analytical Skills: Case Studies in Management, Shroff Publishers & Distributors Pvt. Ltd., Mumbai: Shroff Publishers, ISBN 13: 978-81-8404-042-5, pp. 1-615. May 2008, -.
Jayakrishnan, J.; Tamilselvi, J. & Solayappan, AN., Marketing Information Strategies: Core for Development, Scitech Publications Pvt. Ltd., Chennai : Scitech Publications, ISBN 978-81-8371-386-3, pp. 1-488. Jul 2011.
Frank Sunil Justus, T; Tamilselvi, J, Business Quiz, Himalaya Publishing House Pvt., Ltd., Mumbai: Himalaya Publishing House, 978-93-5142-447-5, pp. 1-888. Mar 2014, http://www.himpub.com/BookDetail.aspx?BookId=859&NB=eYZEwalLmkS3A6IE{PLUS}Av9ecNpPpy{PLUS}tdCAVnW961.
List of Awards /Honours / Memberships

    Best Paper Award(National) : 1