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Faculty Member Details

Staff Id : 04647
Name : Dr. T. SRINIVASAN
Designation : PROFESSOR & DIRECTOR i/c - CDOE
Department : COMMERCE
Qualification : M.Com.,M.Ed.,M.Phil.,M.B.A.,Ph.D.,
Specialization : Accounting, Finance and Taxation
Date of Birth : 07-07-1965
Date of Joining : 03-07-2000

Present Address Contact Number E-Mail Address
Commerce Wing, DDE,
Annamalai University,
Annamalainagar - 608002		9442006295commercevasan@gmail.com

Research Guidance
Discipline Awarded Guidance
M.Phil./M.E./M.Sc. --
Ph.D. 56


Conference /Seminar / Symposia / Workshop
Conference Seminar Symposia Workshop
National International
Attended 328629
Conducted -11-1


Research Projects
Major Projects Minor Projects Total Amount (Rs.)
Completed 1-5,45,000
Ongoing ---

Teaching and Research Experience Industry Experience
23 Years -

Journals Conference Books Published Popular Article
National International National International
27 27 - - 3 -

List of Publications - National
Dr.T.Srinivasan, "Impact on E-Banking On Customer Satisfaction – A Study with Reference To Commercial Banks.", A Journal of Composition Theory, Volume XII, Number VII, Jul 2019, pp. 331-343. 19.18001.AJCT.2019.V12I7.19.10038.
Dr.T.Srinivasan, "Quality of Work Life And The Level of Acceptance In Pubic And Private Sector Bank Employees In Madurai District.", IMPACT Int. Journal of Research Business Management , Volume 4, Number 11, Nov 2016, pp. 57-64. 2016.
Dr.T.Srinivasan, "Lending Performance of Canara Banks in Dindigul District.", GJRA – Global Journal For Research Analysis, Volume 4, Number 3, Mar 2015, pp. 23-25. 2015.
Dr.T.Srinivasan, "Liquidity and Profitability Analysis of Canara Banks Dindigul Branch.", SAARJ Journal on Banking & Insurance Research (SJBIR), Volume 4, Number 1, Jan 2015, pp. 27-32. 2015.
Dr.T.Srinivasan, "Farmers Satisfaction Towards Marketing of Cashew nut in Panruti Taluk of Cuddalore District.", AJMR: Asian Journal of Multidimensional Research, Volume 4, Number 1, Jan 2015, pp. 19-25. 2015.
Dr.T.Srinivasan, "A Study on Growth of Small Enterprises in Dindigul District.", AJMR: Asian Journal of Multidimensional Research, Volume 4, Number 1, Jan 2015, pp. 1-8. 2015.
Dr.T.Srinivasan, "A Study of Cosmetic Product Preferences of the Consumers in Cuddalore Town.", Research Journal of Social and Life Sciences, Volume XVII, Number 0, Dec 2014, pp. 120-124. 2014.
Dr.T.Srinivasan, "Parents’ Level of Awareness Towards Buying Infant Food Products – A Study with reference to Mayiladuthurai Town.", SAARJ Journal on Banking & Insurance Research (SJBIR), Volume 3, Number 5, Sep 2014, pp. 8-12. 2014.
Dr.T.Srinivasan, "Lead Bank Finance To Small Enterprises in Dindigul District.", Commerce Times, Volume I, Number 0, Mar 2014, pp. 30-40. 2014.
Dr.T.Srinivasan, "Motivating Factors of Consumers Retail Bank Selection in Cuddalore District.", B-Digest, Volume 5, Number 1, Jan 2013, pp. 30-41. 2013.
Dr.T.Srinivasan, "Borrowers’ Perception Towards Lead Bank Finance in Small Business Units in Dindigul District.", B-Digest, Volume 5, Number 1, Jun 2013, pp. 64-70. 2013.
Dr.T.Srinivasan, "Service Gap Analysis of Public and Private Sector Retail Banks in Cuddalore District.", Commerce Times, Volume I, Number 4, Jun 2013, pp. 62-70. 2013.
Dr.T.Srinivasan, "Relationship Between Absenteeism and Job Satisfaction.", Commerce Times, Volume I, Number 4, Jul 2013, pp. 93-99. 2013.
Dr.T.Srinivasan, "A Comparative Study of the Level of Job Satisfaction in Domestic And Foreign Banks in Chennai .", Research Explorer, Volume II, Number 0, Aug 2013, pp. 218-221. 2013.
Dr.T.Srinivasan, "Reverse Mortgage – A Boon for Senior Citizen.", Research Journal of Social And Life Sciences, Volume 8, Number 2, Dec 2012, pp. 46-49. 2012.
Dr.T.Srinivasan, "Analysis of Non Farm Loans by District Central Cooperative Banks in Tamil Nadu.", Indian Journal of Scholarly Research, Volume 1, Number 6, Dec 2012, pp. 15-18. 2012.
Dr.T.Srinivasan, "Consumer Perception Towards Internet Banking Services in Nagai District, Tamil Nadu.", Research Analysis and Evaluation, Volume 4, Number 38, Nov 2012, pp. 11-13. 2012.
Dr.T.Srinivasan, "The Attitude of Management And Workers Towards Participative Management.", Asia Pacific Journal of Research in Business Management, Volume 3, Number 3, Mar 2012, pp. 97-115. 2012.
Dr.T.Srinivasan, "Non-Farm Sector Loans By The Erode Central Cooperative Bank in Tamil Nadu.", Research Analysis and Evaluation, Volume III, Number 26, Nov 2011, pp. 46-47. 2011.
Dr.T.Srinivasan, "Performance Appraisal of DCCBs in Tamil Nadu.", Southern Economist, Volume 50, Number 2, May 2011, pp. 18-20. 2011.
Dr.T.Srinivasan, "Effective Funds Management by the Kumbakonam Central Co-operative Bank.", Tamil Nadu Journal of Cooperation, Volume 0, Number 0, Sep 2010, pp. 67-72. 2010.
Dr.T.Srinivasan, "SAJOSPS – South Asian Journal of Socio-Political Studies .", Business Ethics in India; Challenges and Strategies, Volume 8, Number 2, Jun 2009, pp. 97-99. 2009.
Dr.T.Srinivasan, "Rural Lending Facing Rough Weather.", SYNDICATE – The Journal of Business, Volume 8, Number 0, Mar 2009, pp. 1-10. 2009.
Dr.T.Srinivasan, "Restructuring NBFC’s in India Financial System – Growth in Changing Environment.", Indian Economic Panorama, Volume 16, Number 2, Jul 2006, pp. 54-57. 2006.
Dr.T.Srinivasan, "Consumerism In The 21st Century Foreign Exchange Banking Services.", Udyog Pragati , Volume 30, Number 2, Jun 2006, pp. 10-15. 2006.
Dr.T.Srinivasan, "Impact of Banking Cash Transaction Tax.", Banking Finance, Volume XIX, Number 5, May 2006, pp. 12-13. 2006.
Dr.T.Srinivasan, "The Relevance of Consumer Co-operatives To Today’s Consumer Problems.", The Maharashtra Co-operative Quarterly, Volume XXXVI, Number 2, Mar 2002, pp. 64-65. 2002.
List of Publications - International
Dr.T.Srinivasan, "Human Resource Management in Growing Startups.", Our Heritage Journal, Volume 68, Number 30, Feb 2020, pp. 1-18. https://archives.ourheritagejournal.com/index.php/oh/article/download/2928/2796.
Dr.T.Srinivasan, "A Study on Woman Employees Satisfaction in Various Benefits Schemes Offered by the Information Technology Industry.", International Journal of Advanced Science and Technology, Volume 28, Number 9, Oct 2019, pp. 77-90. https://www.scopus.com/sourceid/21100829147.
Dr.T.Srinivasan, "A Review Study on Role of Human Resources Management In Growing Start-ups.", The International Journal of Analytical And Experimental Modal Analysis, Volume XI, Number VIII, Aug 2019, pp. 19-25. 18.0002.IJAEMA.2019.V11I8.208301.003058.
Dr.T.Srinivasan, "A Study on Skill Level of Engineering Students and Their Employability Quotient.", Int. Journal of Exclusive Management Research, Volume 7, Number 6, May 2017, pp. 1-5. 2017.
Dr.T.Srinivasan, "Factors Affecting The Quality of Work Life In Public And Private Sector Bank Employees in Madurai District.", Asia Pacific Journal of Research in Business Management , Volume 7, Number 11, Nov 2016, pp. 56-64. 2016.
Dr.T.Srinivasan, "Role of DIC in the promotion of Entrepreneurship in Sivagangai District of Tamil Nadu.", International Journal in Commerce, IT & Social Sciences (IJCISS), Volume 3, Number 1, Jan 2016, pp. 42-49. 2016.
Dr.T.Srinivasan, "Retailers’ Perception on Product Strategies of Select Mineral Water Companies – A Study with Reference to Cuddalore District.", EPRA International Journal of Economic and Business Review, Volume 3, Number 1, Jan 2015, pp. 77-81. 2015.
Dr.T.Srinivasan, "Service Quality of Retail Banks in Cuddalore District, Tamil Nadu.", International Recognition Research in IT & Management, Volume 3, Number 6, Jun 2015, pp. 72-82. 2013.
Dr.T.Srinivasan, "Enterpreneurs Perception About The Impact of DIC in Entrepreneurship Development in Sivagangai District.", International Journal of Research in Economics and Social Sciences (IJRESS), Volume 5, Number 12, Dec 2015, pp. 129-134. 2015.
Dr.T.Srinivasan, "Opinion of Retailers On Pricing Strategies of Select Mineral Water Companies – A Study With Reference To Cuddalore District.", IJMSS International Journal in Management & Social Science, Volume 03, Number 01, Jan 2015, pp. 226-231. 2015.
Dr.T.Srinivasan, "Effects of Demographic Variables on Customer Loyalty And Customer Satisfaction of Retail Banks in Cuddalore Dt.", South Asian Academic Research Journals SAARJ Journal on Banking & Insurance Research (SJBIR), Volume 4, Number 1, Jan 2015, pp. 47-58. 2015.
Dr.T.Srinivasan, "Performance of Canara Bank Towards Financing Small Enterprises.", EPRA International Journal of Economic And Business Review, Volume 3, Number 2, Feb 2015, pp. 161-166. 2015.
Dr.T.Srinivasan, "Lead Bank Services For the Growth of MSME Sectors in India.", IJMSS International Journal in Management and Social Science , Volume 3, Number 2, Feb 2015, pp. 203-211. 2015.
Dr.T.Srinivasan, "An Empirical Study of Ratio Analysis of Canara Banks in Dindigul District.", GE-IJMR International Journal of Management Research , Volume 3, Number 2, Feb 2015, pp. 32-42. 2015.
Dr.T.Srinivasan, "Relationship Between Academic Variables And Employability Quotient of Engineering Students.", International Journal of Research in Engineering and Applied Sciences , Volume 5, Number 5, May 2015, pp. 235-243. 2015.
Dr.T.Srinivasan, "An Empirical Study of Profitability Analysis of Neyveli Lignite Corporation Limited (NLC Ltd.).", Global Journal For Research Analysis, Volume 4, Number 6, Jun 2015, pp. 18-19. 2015.
Dr.T.Srinivasan, "An Analysis To Ascertain The Employability Quotient Based on Attitude Skills.", GE-International Journal of Management Research , Volume 3, Number 6, Jun 2015, pp. 190-197. 2015.
Dr.T.Srinivasan, "A Study on Relationship Between Personal Characterstics And Employability Quotient of Engineering Students Second Author .", ZENITH International Journal of Multi disciplinary Research, Volume 5, Number 7, Jul 2015, pp. 10-17. 2015.
Dr.T.Srinivasan, "Relationship Between Academic Variables And Employability Quotient of Engineering Students.", EARDA International Journal of Research in Engineering & Applied Sciences (IJREAS), Volume 5, Number 12, Jun 2015, pp. 1-9. 2015.
Dr.T.Srinivasan, "Study on Effect of Work Life Balance in Private and Public Sector Banks in Madurai District.", IJRESS International Journal of Research in Economics and Social Sciences, Volume 4, Number 12, Dec 2014, pp. 1-8. 2014.
Dr.T.Srinivasan, "Corporate Social Responsibility Among Selected Business Units in Chidambaram Town.", ZENITH International Journal of Business Economics & Management Research, Volume 4, Number 9, Sep 2014, pp. 201-205. 2014.
Dr.T.Srinivasan, "Status of Customer Loyalty and Customer Satisfaction in Retail Banking.", EXCEL International Journal of Multidisciplinary Management Studies, Volume 3, Number 8, Aug 2014, pp. 150-161. 2013.
Dr.T.Srinivasan, "Consumer Attitude Towards Telemarketing.", International Recognition Research Journal of Tactful Management, Volume 1, Number 9, Jun 2013, pp. 53-59. 2013.
Dr.T.Srinivasan, "Non-Farm Sector Loans by Dindigul Central Cooperative Bank in Tamil Nadu.", International Journal of Research in Commerce, Economics & Management, Volume 3, Number 2, Feb 2013, pp. 91-93. 2013.
Dr.T.Srinivasan, "Service Quality of Retail Banks in Cuddalore District, Tamil Nadu.", International Recognition Research in IT & Management, Volume 3, Number 6, Jun 2013, pp. 72-82. 2013.
Dr.T.Srinivasan, "Consumer Protection in Consumer Cooperatives.", SHIV SHAKTI – International Journal in Multidisciplinary and Academic Research, Volume 1, Number 4, Nov 2012, pp. 1-7. 2012.
Dr.T.Srinivasan, "Non-Farm Sector Loans By District Central Cooperative Banks in Tamil Nadu.", Sankhya – International Journal of Management and Technology, Volume 28, Number 2, Jun 2011, pp. 126-128. 2011.
List of Book Published
Dr.T.Srinivasan, Consumer Co-operation and Consumer Protection, LAP LAMBERT Academic Publishing GmbH & CO. KG Heinrich -Bocking-Str, 6-8 66121 Saarbrucken, Germany: Lambert Academic Publishing, 9783846518083, pp. 1-100. Jul 2011, https://www.morebooks.de/store/gb/book/consumer-cooperatives-and-consumer-protection/isbn/978-3-8465.
Dr.T.Srinivasan, Marketing Practices of Silk Co-operative Service, LAP LAMBERT Academic Publishing Gmbh & CO. KG Heinrich-Bocking-Str, 6-8, 66121 Saarbrucken, Germany: LAB LAMBERT Academic Publishing GmbH & CO.KG, 9783846583272, pp. 1-110. Mar 2012, https://www.amazon.com/Marketing-Practices-Silk-Co-Operative-Societies/dp/3846583278.
Dr.T.Srinivasan, Income Tax Law and Practice Assessment Year 2019-20, 936 2nd Floor, Jayadurga Complex, Bazzar Road, Ram Nagar, Chennai 91: Vijay Nicole Imprints India Ltd., 9788182095151, pp. 1-520. Jun 2019, http://vijaynicole.co.in/index.php/book/?ISBN=9788182095151.

List of Awards
Rajiv Gandhi Gold Medal Award - Global Economic Progress & Research Association - August 2013
SHIKSHA RATTAN PURASKAR - India International Friendship Society, New Delhi - 15th April 2013