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> Directorate of Distance
Education > Master
of Business Administration
(Marketing Management) |
Eligibility
for Admission :
Any Degree (except 10+2+2 pattern) or an equivalent examination. |
Medium
: English
Duration :
The
duration of the programme
of study will be two years
and students shall complete
the programme within a period
of 7 years from the year of
admission.
Program
Code :348 |
| First
Year |
| |
 |
Principles
of Management |
| |
|
Marketing
Management |
| |
|
Human
Resource Management |
| |
|
Financial
Management |
| |
|
Production
and Materials Management |
| |
|
Business
Mathematics and Statistics |
| |
|
Advertising
Management |
| |
|
Managerial
Communication |
|
| Second
Year |
| |
|
Product
and Services Marketing |
| |
|
Marketing
Research |
| |
|
Consumer
Behaviour |
| |
|
Global
Marketing |
| |
|
Sales
and Distribution Management |
| |
|
Strategic
Management |
| |
(f) |
Project
Work and viva - voce |
| |
|
(Or) |
| |
|
E -Business |
| |
|
Business
Research Methods |
|
